Fergburger started in 2001 as “hole in the wall” burger joint. It was a weird location – in the dark and ominous cow lane. As there was virtually nothing else to eat back in those days, drunk people had begun eating their own clothes and also scraps of firewood left on the road. Ferg saw this and became distressed. He stood on skyline mountain and decreed: “let there be burgers for the people to eat when they are drunk as hell”.